Brand Identity Design
Your brand, from the ground up.
Logo, colors, typography, stationery, and a brand guide — designed for hospitality businesses that want to look as good as they taste.
Essentials
First Sip
A focused identity for new businesses ready to look professional from day one.
$2,800 one-time
Typical delivery: 2–3 weeks from kickoff.
Logo
- 1 custom logo concept
- 1 round of revisions
- Final files: .ai, .eps, vector PDF, .jpg, .png
- Full-color + grayscale versions
- Favicon / icon version
Color & Typography
- 4-color palette
- 1-font typography with usage notes
- Stock imagery
Brand Guide & Stationery
- Mini brand guide (1-page PDF)
- Business card design
- Letterhead & envelope
Most Popular
Signature
Full Pour
The complete identity system. Everything you need to look world-class across every touchpoint.
$4,800 one-time
Typical delivery: 3–4 weeks from kickoff.
Logo
- 2 custom logo concepts
- 2 rounds of revisions
- All file formats (CMYK + RGB)
- Full-color, grayscale, on-background versions
- Favicon / icon version
Color, Typography & Imagery
- 8-tone palette
- 2-font typography palette
- 3 curated stock photos
- All colors in RGB, CMYK, hex
Brand Guide & Stationery
- Quick-reference PDF brand guide
- Double-sided business card
- Custom letterhead
- Custom envelope
Grand
Tasting Menu
Extended identity with social templates, menu direction, and photography brief.
$7,500 one-time
Typical delivery: 4–6 weeks from kickoff.
Logo
- 3 custom logo concepts
- 3 rounds of revisions
- All file formats
- All versions including reversed
- Favicon, icon, social avatar
Color, Typography & Imagery
- 12-tone extended palette
- 3-font typography system
- 5 curated stock photos
- Photography art direction brief
Brand Guide & Stationery
- Comprehensive multi-page brand guide
- Double-sided business card
- Letterhead + envelope
- Social media template kit
- Menu or packaging direction
How It Works
Four steps to a brand you’re proud of.
01
Discovery
We learn your story, your audience, your competitors, and your taste.
02
Concepts
We present logo concepts with color and type pairings for your review.
03
Refinement
You give feedback. We refine your chosen direction to perfection.
04
Delivery
Final files, brand guide, and stationery — ready to use everywhere.
Bring your brand to life online.
Build brand + website together and we’ll design your site within the system we create.
Common Questions
Everything you need to know.
That’s what the revision rounds are for. If the initial direction doesn’t feel right, we use your feedback to explore a different approach. We’ve never had a client walk away without a brand they love.
Yes, fully. Once the project is complete and paid in full, you own all logo files, color palettes, typography, brand guide, and stationery designs. Yours forever, anywhere.
Absolutely — that’s the most natural path. We design your brand identity first, then build your website within that system. Any brand package pairs with any web retainer tier.
Yes. Our team is natively bilingual (English/Spanish). We ensure the brand system works beautifully in both languages — from typography to copy direction.
50% at kickoff, 50% at delivery. For the Tasting Menu tier, we offer 3 payments: 40% at kickoff, 30% at concept approval, 30% at delivery.
Ready to build a brand that matches what you’ve built in person?
30-minute discovery call. No commitment, no pitch deck.
Book a free callHospilicious · Websites & brands for the places people never forget.